Together with Agência Gringa, I had the privilege of leading the creative and artistic direction for Projetarium, a 1,000 m² store specializing in décor, furniture, and upholstery, located in one of the most prestigious areas of the region. With a curated selection of exclusive products and a design concept unparalleled in southern Brazil, Projetarium stands as a beacon of sophistication and style. My role involved creating a distinctive and exclusive visual identity for the brand’s social media platforms, reflecting the store’s prestige through a minimalist and elegant design, perfectly aligned with its unique essence.
Social Media Design
Digital Catalog
Graphic Design
In collaboration with Projetarium, we crafted a signature fragrance that embodies the essence of the store’s environment. Architects were invited to the store to personally select the fragrance notes, creating a perfume that reflects the unique identity of the space.
This carefully curated scent was then delivered to them as a special gift, along with a thoughtfully designed printed material.
To enhance this sensory experience, we created a delicate envelope containing three illustrated cards, each representing a key note of the fragrance: Top, Heart, and Base. These illustrations visually translate the emotions and sensations the architect can experience within the designed space.
Accompanying the cards is a heartfelt thank-you note, completing a meaningful and immersive sensory journey that celebrates creativity and connection.
A special thanks to Gringa Agency.
Role: Creative and Art Director
